CASE STUDY
See How Advin Marketing helped this client go from start up with zero clients to a fully profitable business inside 12 weeks with a growing Social Media presence
Our Client
SHUG LASER CUTTING
Established in 2021, Shug Laser Cutting is a sole trader based in the Eastern Suburbs of Melbourne. James the owner (known as Shug) is the ideal client for Advin Marketing. A small business owner who wants to spend his time doing what he does best, running the operations of his business! We were able to help Shug grow his business using the power of Social Media
Early Discussions and what Shug Wanted
This is what Shug wanted from Advin Marketing and how we put the steps in place to get started
Affordable
As a start up, Shug didn't want to spend a bomb on his advertising campaign and had received quotes of $10k +
Social Media
Creation and ongoing management of Facebook and Instagram Social Media Accounts
Website Creation
A basic but user friendly website with shopping cart facility so he could sell his products directly through the website
Social Media Advertising
Set up and ongoing management and maintenance of a Social Media Advertising Campaign
James Strachan
When Shug approached Advin Marketing, he had just launched his new laser cutting business having ran a successful bollard business for over 10 years. We completed a free business review of his new business and looked at ways we could increase market share.
During early discussions, Shug advised that he’d spoken to other marketing companies and was told he’d need to spend $10,000+ which was well over what he wanted to spend (and could afford). This is where Advin Marketing was able to help.
After completing the business review, Shug had an awesome little business and brilliant products but didn’t have a website or any active social media accounts, as well as no real idea how to get the word out there about his great business. This is what we came up with:
- Creation of a modern website with shopping cart facility
- Creation of social media accounts with emphasis on Facebook and Instagram
- Weekly social media management plan
- Proposed low level, targeted social media advertising campaign
HOW WE HELPED GROW SHUG'S BUSINESS
Putting the plan into action
Website Creation
Shug needed a modern, interactive website with shopping cart facility (not just a standard website). Shug’s website needed a bit of detail but the end result is fantastic and provides a site that will attract visitors and keep them engaged when they find the site. Click here or visit www.laser-cutting.com.au to check it out for yourself.
social media creation
When Shug approached us, he literally had zero social media presence. This was one area where we knew we’d be able to help.
We created a full social media start up service for Shug’s business including the set up of accounts with Facebook, Instagram, YouTube and LinkedIn.
Although our initial focus was going to solely be on using Facebook and Instagram, we also created YouTube and LinkedIn pages free of charge.
Shug now has a strong social media presence and generates lots of leads through these platforms.
Social media management
With zero social media presence, it was important for Shug to build his Social Media brand. Using Advin Marketing and a customised weekly (and targeted) social media subscription service, we have built Shug’s social media profile.
As a result of this, Shug now receives many leads. Not only that, when a client clicks on his Social Media pages they see a professional page with loads of information and photos on what his business can offer.
Our Social Media Management service includes a weekly update email so Shug can monitor progress.
low level social media advertising
6 weeks after our partnership began, Shug was looking at alternative ways to introduce new clients to his business. Through discussions and learning’s from Shug, we decided the best approach would be to start a low level Social Media Advertising Campaign.
As a small business Shug didn’t want to spend thousands of dollars here, which is what most of the other advertising agencies were proposing. Through Advin Marketing, we were able to create a campaign on a low level (costs detailed below), and targeted advertising campaign using Facebook and Instagram.
Doing this generated new leads and sales for Shug’s business. Also, this helped grow followers to his Social Media pages as well as generate leads for other areas of the business which weren’t advertised. win-win!
advanced advertising
RESULTS
When Shug first approached Advin Marketing, his goal was to make his new laser cutting business his primary source of income so he could slowly move out of the bollard business.
Within 3 weeks of creating and managing his Social Media pages, Shug was already starting to receive as many enquiries per week for the laser cutting business as he was for the bollard business.
After 2 months, the laser cutting business was receiving more enquiries and generating more sales than the bollard business. Within less than 3 months, Shug has gone from a Start Up business with zero exposure to a profitable business generating 100’s of leads and minimum daily sales of products.
Within less than 4 months Shug Laser Cutting is generating 100’s of leads and is averaging 2 sales a day. By doing daily Social Media Posting, we were able to determine which of Shug’s products was most popular and which products we could therefore target for advertising.
Through his partnership with Advin Marketing, Shug can now move out of his bollard business and focus 100% of his time on his new laser cutting business.
All achieved in less than 4 months!
How much did it cost?
See Shug's set up and ongoing costs
New Website
Website Creation with shopping Cart Functionality-
Modern
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Easy to use
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Shopping Cart
Advertising
Low Level Social Media Advertising Campaign-
Create Ad Account
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Manage Adverts
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Regular Updates/Changes
Social Media
Create Social Media Pages from Scratch-
Facebook
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Instagram
-
YouTube & LinkedIn
Advertising
Advanced Level Social Media Advertising Campaign-
Create Ad Account
-
Manage Adverts
-
Regular Updates/Changes
Social Media
Manage Social Media Pages week to week (no contracts)-
Full Management
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Facebook & Instagram
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Targeted/Branded Posts
Videos
Professional and branded marketing Videos for Business-
Marketing Videos
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Professional
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Eye Catching
We like to work in Partnership with our clients
Your Success is what drives us and how we measure our success!
Want more information?
Contact Us
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General Enquiries
Our office is located in Brisbane, Australia
adam.strachan@advinmarketing.com.au